There are several different kinds of shows for artists to participate in.

• The elegant type at an art gallery – a dress-up indoor event, usually with wine and hors d’oeuvres, often shared with other artists and usually preceded by a postcard mailing. These range anywhere from a nice opportunity to a Big Deal, depending on how shiny the floor is and how far apart the art is spaced on the walls. There is no entry fee, you have to be invited to be a participating artist, and the gallery keeps a percentage of the sales.
• The arts and crafts fair. These tend to be outdoors, have an entry fee, and attract all manner of folks. Some are looking to spend money, and some are just looking to spend a little time. The sales can vary with the weather, the amount of publicity, or just economic times. A show can be wonderful one year and a dud the next, and it is hard to predict in advance.
• Setting up art at some sort of an open house, a reception, a dinner or an annual meeting. Unless the artist is the featured speaker, I have found these to be a waste of time. Exposure is only important for a little while when starting out; after a while, a person can die of exposure. (We need sales to stay alive.)

As a regional artist, I do local shows, so I know a high percentage of the folks who visit. It is like a reunion/party combined with being tuned in to people who actually want to buy something. There is a balancing act between chit-chatting too much and missing sales as a result, or just zeroing in on potential customers and not having time for friends.

The items that sell well vary from year to year. Back in the 1990s, it was all about cards and reproduction prints. Learning to oil paint in 2006 opened up an entirely new avenue. A few years ago, coloring books were the hot item. This year at the Redbud Festival, Mineral King Wildflowers was the star.

And look at my booth 10 years later than the photo above: