You “MUST” be on Facebook/LinkedIn/GooglePlus/Twitter to be considered a serious promoter of your work.
Oh yeah? Do I really need more time on the computer, with “virtual” friendships?
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Four Guardsmen, pencil on paper, 11×14, unframed, $175
I chose LinkedIn, because the barbecue is too big and feels like a waste of time, I don’t like bars, and having not worked for big companies, I’m curious about the proverbial water cooler. (Ever seen farmers on the side of the road, their pick-ups side-by-side in opposite directions, windows down as they chat? That’s their water cooler.)
LinkedIn is a bit of a puzzle to this simple rural artist. I haven’t yet concluded if it is helpful, or if it is just another distraction from being in the studio. It takes so much time to follow the links, find people’s websites, examine their work, comment if they have a blog, and for what? Are other artists truly my potential customers? And as a definite regionalist (referring to my subject matter), is anyone outside of my area truly a potential customer? Do these people in Minnesota/Washington/New Jersey care about Mineral King or Sequoia or Wilsonia??
Sure, it is fun to be asked to join people’s networks, and I feel warm and fuzzy to see that I now have 120 connections. But why? I’m not having personal conversations with these folks. I’m not looking for a job, which seems to be the primary function of this virtual water cooler place.
I’m always hoping for sales and for commissions, but doubt if this is going to happen from clicking “Accept Invitation” or “Send Invitation”. And that seems to be the motivation behind every person’s request to join his network. We all want sales – we are in business, and businesses exist to make a profit.
On LinkedIn, I am somewhat active in an Art Business group. So far, I have picked up a few tips, commented occasionally, and enjoyed some good virtual conversation. This is conversation minus body-language and vocal inflections, so who can say how authentic it is??
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Sunshine at the Neighbor’s Place, pencil on paper, 11×14, unframed, $175
In this Art Business group there are many beginning artists, seeking answers and help. (Most established artists are too busy working to be spending time talking to strangers on the computer. Yikes, what does this make me?) So many commenters obviously don’t take the time to reread what they have written – the typos almost give me a rash at times. It takes time to weed through the dross.
I pay attention to those who are articulate, friendly, professional and thoughtful. This sometimes causes me to look for their websites, which is a little tricky and time-consuming on LI. (lots of clicking and link following and window opening) Again I ask, “Why?” Is this my version of reality teevee, am I just procrastinating, am I seeking like-minded colleagues or do I just want to find a secret recipe to success by copying the business practices of Someone Who Gets It?
I could buy Linked In For Dummies. If I read it and followed its recommendations, would I begin to sell more work to strangers?
I’d rather be drawing, painting, teaching, or blogging. When I’m not doing those things (i.e. WORKING!), I’d rather be knitting, gardening, reading something, or hanging out in Mineral King.