How I Designed a Logo, Chapter 6

I sent 3 rough-drawn logo options to my customers, and they chose this one for me to refine.

I downloaded the typeface that was closest to this, and then began manipulating it to fit around the circle. We began talking about what to do with “Orchards, Inc.”, whether or not to include it, how to make it look good.


Which one did they choose? Stay tuned. . .

How I Designed a Logo, Chapter 5

After looking at Western typestyles, sketching out some ideas, and turning a pencil drawing of a citrus scene into a circle, I began refining the five design ideas.

Time to mull it over, chose three, and show the customers. I sent the first three and scrapped the other two. They might have been workable, but enough already!

To be continued. . .

 

Hanging Around With Great Friends

A few days before we went to Exeter to hang the show, this was drying in the dining room. 

Wait! This seems familiar. Hmmm, last year we had a similar situation. (You can read about it here.)

Trail Guy loaded the pickup (not the Botmobile — the fancy pick-em-up). I had already taken a load of paintings and drawings, and there also were large pieces propped up behind the front seat. We headed to Exeter’s Courthouse Gallery for a day of hanging art.

After spreading all the pieces around the gallery, figuring out a basic arrangement and groupings, we started figuring out how to hang the pieces. The system is a little bit of a challenge, but we were up for it.

Look at these wonderful friends! They made a big job, full of unknowns, into a fun day together.

This photo is to show you that there will be more than just original pencil drawings and oil paintings.

COMING SUNDAY

IMAGES OF HOME

Exeter Courthouse Gallery, 125 So. B Street

Opening Reception, November 14, 1-4 PM

You can read about me and my art in an article from the Visalia Times-Delta by going to the Mineral King District Association website; the article is “Recent Fires Don’t Deter Artist From Highlighting Tulare County Beauty”. Lisa McEwen is the most accurate writer/freelance reporter/journalist I have ever had the pleasure to work with.

How I Designed a Logo, Chapter 2

When my customers told me that they liked Western type, I started digging through the internet to see what was available. In general, Western typefaces are very easy to recognize, but after studying them, I realized there are many variations. (Remember when I told you a list of the goofy names of some of the typefaces?)

Those websites selling typefaces allow you to put your info into them and see what it might look like. Here are a few:

This last one is the prettiest, and it has the surprising name of “Eastwood”. I don’t associate old Clint with the description of pretty.

To be continued. . .

Coming on Sunday:

Images of Home

Exeter Courthouse Gallery, 125 South B Street

November 14 – January ?, 2022

Opening Reception – Sunday, November 14, 1-4 p.m.

Harder than it Looks

Being on one’s own in a completely flexible profession is not always easy. There is no specific roadmap, operator’s manual, or industry standard and even if there were, it would probably not apply here in Central California’s flyover country. The only galleries in Tulare County are non-profit, run entirely by volunteers, most of whom are good-hearted individuals without training in such matters. Artists may have some training, but generally it was decades earlier, completely outdated, or just various bits gleaned from the highly diverse internet, where one can find anything, everything, and nothing.

This brings me to a boatload of questions about my upcoming show, Images of Home. Some answers have appeared since I initially wrote this post.

  1. If the gallery is normally open on Saturday, will people be able to see the show the day before the reception?  Nope, the gallery will be closed.
  2. When will my show actually end? With December 25 on a Saturday, will the gallery be closed on the Sunday of that week? How about the following week? It will end on an as of yet unspecified date in January.
  3. Will anyone actually come to the reception? Oh Crystal Ball, where art thou?
  4. Should I have kept my art in Three Rivers in the art consignment store that is open many more days and hours than the Courthouse Gallery? Shoulda, coulda, woulda, prolly not, ain’t nobody knows nothin’
  5. Is it “Exeter’s Courthouse Gallery”, “Exeter Courthouse Gallery”, “Courthouse Gallery of Exeter”? None of the above; it is Exeter Art Gallery and Museum Association
  6. Why do I have so many questions? Do other people? Why is it so hard to find answers? Does anyone beside me actually care about these details? silence. . . 
  7. How will I decide which “occasional Fridays” to be at the gallery? I will be there four consecutive Fridays from 11-3 beginning November 26.
  8. How shall I publicize those Fridays to interested parties? Good question. . . 
  9. How can anyone think with the neighbor’s dog barking incessantly? focus focus focus on the task at hand
  10. Why doesn’t the neighbor care? Or answer emails or return phone calls? If we decided to sell and move, would we have to disclose the barking dog to the buyer? Some folks just are not community minded

And you thought all I did was sit around and draw or paint all day! This self-employment as an artist is harder than it looks. Let’s just contemplate something peaceful to calm ourselves as we wait for more to be revealed in the fullness of time.

Yokohl, oil on wrapped canvas, 10×20″, $350

Images of Home

Exeter Courthouse Gallery (Is this the right name?)

125 South B Street, Exeter, California
November 14 – December 30 (Is this the actual closing date?), 2021

Opening Reception – Sunday, November 14, 1-4 p.m.

I know the title of the show is correct, as is the address and the date of the opening reception. Now, what am I going to wear? Should I get my hair cut? Why do we say “hair” when it is all of our hairs that get cut?

I need a cigarette.

WAIT! I don’t smoke! Never have, never will. 

If you see me out in front of the gallery pulling weeds, just be polite, okay?

 

For Your Shopping Convenience

Here is the new calendar again for your convenience. I don’t want to post the backside because Reader and Commenter Sharon doesn’t want to see any months in advance. If you want to see it, email me and I’ll send you the picture of the back. It is $15 including mailing and tax until November 1. Then it is $20 including mailing and tax. This is the link that works.

This is the new coloring book. It will be $20 and isn’t here yet. You may order it now if you don’t mind waiting until sometime after November 8 for me to ship it to you. Here is the link to the page where the book will be available.

Images of Home will be a solo show at Exeter’s Courthouse Gallery, full of my oil paintings and pencil drawings. I will also bring calendars, coloring books, note cards, wildflower books, and Wilsonia books. The gallery hours are 12-4 on Saturday and Sunday. I will be there on Fridays to keep the place open, but don’t know what hours. The opening reception will be Sunday, November 14 from 2-4. I will continue to tell you about this until you want to unsubscribe or email with concerned notes about my repetitious blogging. The particulars about the show are here.

Finally, this is what I saw when I walked back to the house from the studio one evening last week.

Sure beats smoke, eh?

Some Days Are Too Busy For Painting

Each day I have a list of what I hope to do. It usually only includes projects to finish, and I forget about all the Other Stuff. On Friday, the Other Stuff was piled high and deep. 

  1. Look at the tree outside the studio and decide it was worth photographing.
  2. Send out an email newsletter announcing the upcoming coloring book, the early sale price for the calendar, and the upcoming show. Do you get the newsletter? You can sign up on my blog, just over there to the right. (This thing below is just a picture of how the subscribe dealie looks, not something that you can actually make work.)
  3. Put calendars in envelopes and address them to fill orders as they come in.
  4. Test the website link that my friend Jon so graciously let me know didn’t work.
  5. Write and send a new email newsletter with the corrected link.
  6. Contact the places that requested coloring books so I can know about how many to order.
  7. Finish designing the coloring book and order. (Thank you, CJBK, for all your design assistance!)
  8. Write a new biography and artist statement for the upcoming solo show, “Images of Home” and send it to the gallery director, after calling him to learn what format he needs. (Things are so complicated now that tech has simplified our lives.)
  9. Finalize the list of paintings and drawings to go in the show and send it.
  10. Gather photos of paintings and drawings to use for publicity for the show and send them.
  11. Remember to use Instagram to reestablish a presence there so I can use it to publicize the show.

Finally, it was time to paint, but the neighbor’s dog was barking so incessantly that I couldn’t think. She doesn’t answer emails or return phone calls, so I can only conclude that she doesn’t care. It is a perpetual nuisance.

So, how about a look at the tree outside my studio? It is my very own leaning tree, a flowering pear. It makes flowers in February, shade throughout the summer, and good color in October. My old cat Perkins who was with me for 17 years used to scratch against the tree, and my theory is that he caused it to lean.

Tomorrow I will share some specifics about all the items mentioned above (and hope the links work).

Friday List

Here a listicle for you because I spent all day staring at the computer and feel a little dull.

  1. Mineral King cabin owners are allowed to go up and finish the process of securing their cabins for the winter. 2 teams went in last weekend, warriors in a posse to rescue cabins from various elements. Now some of the owners will get to inspect, perfect and complete their work. (“Some” because many live far away or don’t feel the need to go up before the predicted storm.)
  2. The storm is predicted to be bigger than any we’ve had for 2 years.
  3. Precipitation doesn’t always put a fire out. Things smolder for many months.
  4. There were 10 things broken on my website, several of which were repaired, and several which remain a mystery. I think there might be 2 versions of my blog – one which allows commenting and one which does not; one which shows the heading in a normal way, and another which does not. This is way out of my limited experience to explain or fix. 
  5. After spending an entire day staring at the computer screen, the new coloring book might be finished. (Will be $20 each) Here is the cover:
  6. The details of my upcoming SOLO show at Exeter’s Courthouse Gallery got nailed down.

Images of Home

Opening Reception: Sunday, November 14, 2-4 p.m.
Exeter’s Courthouse Gallery, 125 So. B Street
Gallery open: Friday, Saturday, Sunday, 12-4
Show will tentatively hang through Christmas Eve
I will be there on Fridays!
 

 

Selling During The Infernal Inferno

In spite of the store at the Silver City Resort and the consignment store Kaweah Arts both being closed due to the infernal inferno, I have had some good sales. Some of these were before the fire (I was waiting for the month to end); others are through the Mural Gallery in Exeter.






This giant sequoia is actually acrylic mural paint on scrap boards, about 2×4′, to be hung outdoors.

This is all pretty encouraging. It also means that I have to revise my list of what will be in the show at the Exeter Courthouse Gallery in November and December. I might have to see if I can produce a bit more than previously planned. This is not a problem; it is good news. Why? Because. . .

Using pencils, oil paint, and murals, I make art you can understand, of places and things you love, for prices that won’t scare you.