Category: the business of art

More on Mendocino

There is a popular book among artists called The Artist’s Way by Julia Cameron. It recommends that artists take field trips to gather new inspiration. So, I took a field trip to Mendocino. I believe that we absorb much more visually that we realize, and although I might not have immediate plans to paint scenes of the North Coast (no outlet for selling them – gotta be practical here!), the beauty, the colors, something I saw in one of the galleries (or the yarn shop), something I saw or thought of while on my 9-1/2 hour drive could be the seed of a new idea. My friend is as obsessed with seaglass as I am with yarn, and since she lives in the Seattle area, we don’t get to spend much time together. I learned of Glass Beach in Ft. Bragg, and we decided to meet there. Although it was a stormy weekend, it was ideal. The best time to find seaglass is after a storm, and we were blessed with a sunny Saturday for our foraging.

The waves were awe inspiring.

This just cracks me up – Seattle girl soaking up Vitamin D on a California beach in January, BAREFOOT in a place called “Glass Beach” and with Starbuck’s coffee in her hand!

We had shoes on for this part.

It was definitely what John Eldredge refers to as a “rainbow day”. http://blog.ransomedheart.com/john/

Art Nine One One

Ever notice that the initials of Nine One One are NOO? That is the first thing that comes to mind when I hear the words, “I know this is short notice but. . .” Saying “NOO!” would be bad for business. People come to me because I have something they need, and it would cut down on many business opportunities and mess up my hard-won reputation for being a non-flakey artist if I just automatically said “NOO” to these requests. So, I listen to the request, ask for the exact time the piece is required, think about my existing obligations and commitments, ask for specific expectations about the job, and say yes or no based on reality, rather than first instinct. An Art Emergency came to me last week – 2 illustrations for a book on the people of the Sierra. The author was notified by the publisher that the deadline for going to press was moved, and she couldn’t find decent photos of Miwok and Yokuts shelters. She had blurry photos and a diagram, and neither was adequate. She asked me to create drawings – “I know you are busy and this is short notice, but. . .” Since she is a very dear friend who has helped me in more ways than I can ever count, I truly wanted to help her. Besides, have I mentioned how much I love to draw? So, I did the drawings, and this is the first time I have ever confidently made up something without adequate photos and LIKED the results!

These are Miwok shelters made of bark.

commission pencil work Miwok shelter pencil drawing Sierra Before History

Art Emergencies

You’ve learned about odd art jobs such as quilt patches and umbrellas (and NO, I DON’T WANT TO PAINT ON AN OLD SAW!) Now, I bring you Art Emergencies. This is where someone comes to you and says “I know this is short notice but. . .” Generally speaking, 30% of the work that comes to me is an emergency. Granted, there are no true emergencies outside of birth and death, and “poor planning on your part does not create an emergency on mine”. However, poor planning on the part of a customer often creates nice jobs for me. And, to be fair, sometimes Art Emergencies are not a result of poor planning but the result of a surprise as in “Joe Bag-of-Doughnuts just announced his retirement and we need a nice personalized gift for him right away!” Here is one from a couple of years ago:

If you are wondering about it, it was for a retiring Visalia City Council member and all the elements of this collage mean something to him. And no, he isn’t Joe Bag-of-Doughnuts; he is more akin to Joe Box-of-Oranges!

commission pencil work custom art pencil drawing

Growth, part eight (Getting big)

Back when the mural project began in 1996, I had no intention of learning to paint. There was a vague distant dream with no tangible plan for getting there. The dream was painting a mural in Exeter of Mineral King but much had to be learned first. So, learning to paint with oil, getting better at landscapes, then gradually increasing the sizes of my paintings became the plan. After getting comfortable with a paintbrush, I had to learn to use acrylic paint. It is not as easy for me as oil, but I’m catching on!

Murals

Growth, part seven (The number one fear)

Did you know that public speaking is most people’s biggest fear, ahead of death? Wow! That isn’t my greatest fear; in fact, I enjoy speaking about my artwork. (Such a narcissistic person!) In the past few years I have been asked to speak for several different groups, most recently on Saturday.The Mineral King Preservation Society had its annual Picnic in the Park. A historic person, Mary Trauger, spoke first and filled us in on life during the mining days. Then a current person, me, spoke about the Mineral King Mural. Despite the bridge being closed, there was a great turnout! Look at these folks:

We dodged the rain bullet – a few drops, but nothing measurable. I forgot to say that my paintings were for sale! What a missed opportunity, but Exeter, A Festival of Arts did quite well on the mugs, mouse pads and tee-shirts! 😎 I make funny faces when I talk, but we all had a good time!

Mineral King

Growth, part six (Holing up at Home)

I LOVE working at my own address, but there are a certain drawbacks to having a business at one’s home. The temptation to do other things, the NEED to do other things (like laundry, watering, paying bills) is always in one’s face. There is no driving away from home and focusing on work.

Another consequence of an at-home business is the reality of “out of sight, out of mind” rather than “absence makes the heart grow fonder”. The marketing efforts need to be stepped up, because no one is going to wander into the studio by accident. About 4 years ago, it became apparent that more change needed to take place. I’ll tell you about that in Growth, Part Seven!

cabinart

Growth, part five (Facing Faces)

After about 9 years and on the fourth address for cabinart, it became apparent that notecards were fading fast, and the local market for house and cabin commissioned drawings was getting saturated. The next step? Portraits! I had skirted around this subject for years, refusing commissions, terrified of not being able to capture a likeness. This was and is a reasonable fear. If someone pays you to draw Steve, they expect you to draw Steve, not his cousin! Faces are so subtly different; we all have the same components, and yet we most definitely do not look like one another. (However, I do tend to get all the cookie-cutter blondies on The O’Reilly Factor mixed up. . . )

What to do? This was a brick wall on which I had been bashing my head for years. A wise friend said, “Why don’t you pray about it?” Duh. So, I did. Within the year, the CPSA offered 2 separate workshops on colored pencil portraiture, and the principles definitely crossed over to graphite. I was on my way in portraits! However, this will always be a difficult subject for me; unless I pray through each and every portrait, I do tend to draw the guy’s cousin. The subtle differences can just divert a face from the intended person to a stranger or a distance relative with a slight mis-stroke of the pencil.

cabinart drawing pencil portraits

Growth, part four (Venturing into color)

Just Picked – colored pencil – 18 x 21″ – $550

Just when I thought I “had it made” and was settling in to The One Way To Do An Art Business, several of my students wanted to learn colored pencil. In high school, my friend Lisa thought watercolors were for babies, and I had the same opinion of colored pencils. First, I had to find a new attitude toward colored pencils; second I had to learn to use them correctly. This happened through books and the Colored Pencil Society of America. They offer seminars and workshops that are phenomenal in their variety and scope – this is a wonderful organization. http://www.cpsa.org/

Orange Juice – colored pencil – 11 x 14″ – $200

citrus art colored pencil oranges

Growth, part three (Learning to teach)

The next step in the saga of growing an art business was teaching people how to draw. It has always been a very rewarding challenge to help people learn to see, to break down the process into manageable steps and to spend time with wonderful people that I might never have gotten the chance to know. That grew, and eventually I had to move somewhere that gave me the flexibility to teach more classes. Over time, the list of people wanting to take lessons expanded to 85 people! I had as many as 50 students at one time in classes of 4-5 per hour.

Pencil drawing by S. Brown – private collection

pencil drawing

Growth, part two (Cards & Commissions)

I used to draw pictures that fit nicely into sets of notecards, which then sold very well both retail and wholesale. I still do a few cards, but the market just isn’t as big. In fact, it is microscopic. Tell me, how many cards, thank yous and little notes do you send a year? How many do you receive? Hmmmm, really have to think about that one. Cards do sell, but not very many anymore. (Despite the handiness of communicating via computer, the truth is, no one ever cherished an email, so there.)

In addition, I drew cabins and homes on a commission basis. (still do!) That was the sum total of my abilities in the early years, and it kept me quite busy.

local notecards pencil commissions Sequoia