Category: the business of art

Growth, part six (Holing up at Home)

I LOVE working at my own address, but there are a certain drawbacks to having a business at one’s home. The temptation to do other things, the NEED to do other things (like laundry, watering, paying bills) is always in one’s face. There is no driving away from home and focusing on work.

Another consequence of an at-home business is the reality of “out of sight, out of mind” rather than “absence makes the heart grow fonder”. The marketing efforts need to be stepped up, because no one is going to wander into the studio by accident. About 4 years ago, it became apparent that more change needed to take place. I’ll tell you about that in Growth, Part Seven!

cabinart

Growth, part five (Facing Faces)

After about 9 years and on the fourth address for cabinart, it became apparent that notecards were fading fast, and the local market for house and cabin commissioned drawings was getting saturated. The next step? Portraits! I had skirted around this subject for years, refusing commissions, terrified of not being able to capture a likeness. This was and is a reasonable fear. If someone pays you to draw Steve, they expect you to draw Steve, not his cousin! Faces are so subtly different; we all have the same components, and yet we most definitely do not look like one another. (However, I do tend to get all the cookie-cutter blondies on The O’Reilly Factor mixed up. . . )

What to do? This was a brick wall on which I had been bashing my head for years. A wise friend said, “Why don’t you pray about it?” Duh. So, I did. Within the year, the CPSA offered 2 separate workshops on colored pencil portraiture, and the principles definitely crossed over to graphite. I was on my way in portraits! However, this will always be a difficult subject for me; unless I pray through each and every portrait, I do tend to draw the guy’s cousin. The subtle differences can just divert a face from the intended person to a stranger or a distance relative with a slight mis-stroke of the pencil.

Growth, part four (Venturing into color)

Just Picked – colored pencil – 18 x 21″ – $550

Just when I thought I “had it made” and was settling in to The One Way To Do An Art Business, several of my students wanted to learn colored pencil. In high school, my friend Lisa thought watercolors were for babies, and I had the same opinion of colored pencils. First, I had to find a new attitude toward colored pencils; second I had to learn to use them correctly. This happened through books and the Colored Pencil Society of America. They offer seminars and workshops that are phenomenal in their variety and scope – this is a wonderful organization. http://www.cpsa.org/

Orange Juice – colored pencil – 11 x 14″ – $200

citrus art colored pencil oranges

Growth, part three (Learning to teach)

The next step in the saga of growing an art business was teaching people how to draw. It has always been a very rewarding challenge to help people learn to see, to break down the process into manageable steps and to spend time with wonderful people that I might never have gotten the chance to know. That grew, and eventually I had to move somewhere that gave me the flexibility to teach more classes. Over time, the list of people wanting to take lessons expanded to 85 people! I had as many as 50 students at one time in classes of 4-5 per hour.

Pencil drawing by S. Brown – private collection

pencil drawing

Growth, part two (Cards & Commissions)

I used to draw pictures that fit nicely into sets of notecards, which then sold very well both retail and wholesale. I still do a few cards, but the market just isn’t as big. In fact, it is microscopic. Tell me, how many cards, thank yous and little notes do you send a year? How many do you receive? Hmmmm, really have to think about that one. Cards do sell, but not very many anymore. (Despite the handiness of communicating via computer, the truth is, no one ever cherished an email, so there.)

In addition, I drew cabins and homes on a commission basis. (still do!) That was the sum total of my abilities in the early years, and it kept me quite busy.

local notecards pencil commissions Sequoia

Growth, part one

Ever read the book Who Moved My Cheese? If I remember it correctly, it is about the necessity of changing and keeping up. Way way way back when I first started selling art, I drew a picture of the Kaweah Post Office. It was not very good, but I was too dumb to know the difference between good and not good and too excited to calm down and study it and repair the not-so-good parts. Instead, I had 100 reproductions made and began selling them. If you have one of those and would like to trade it for a better version, please let me know – it will be FREE. This offer is good for the first 9 8 people who respond and PHYSICALLY HAND ME THE OLD PRINT!! Of course, if you’d like to just buy one, you may do so here: https://www.cabinart.net/reproductions_new.shtml There are only 2 remaining prints of the Post Office, so the offer is now officially expired.

Kaweah Post Office

Reflection of societal values

First published in January 2009

The post “Art and the Economy” made me think about my art and if it serves the functions that were written about in Art Calendar magazine. Take the cheerful little cheap inexpensive painting of Three Peppers IV, which I am showing you again in order to lift your spirits with the state of the economy. 1. Is this a “non liquid asset par excellence”? It is certainly non liquid, and I think it is excellent. (I might change my mind in a few months as my abilities increase.)

2. How does this “reflect societal values”? Food is good. We like to eat. Variety it good. Color sells. Peppers are affordable. Peppers are good for you. Okay, this painting qualifies in this category.

3. Have I “offered new insight”? Lots of people paint peppers in the 3 colors, sometimes even four (peppers come in orange too). But how many people paint them in a blue colander, hunh?? Okay, got that one nailed! (This is exhausting my feeble mind, but for the sake of intellectual discussion I will soldier on bravely)

4. Does this painting “offer a new perspective of reality”? How many of you look at your groceries as art? Are you inspired to view your food from the perspective of beauty in addition to nutrition? Were you aware of the dual purposes of edibles? Aha! There’s a “new perspective of reality” for you!!

Excuse me. I think I need to go lie down for awhile from all this heavy mental lifting. Better yet, perhaps I will knit a few rows on the hat I am making FOR THE FOURTH TIME (but I am not upset about it – I am economizing on yarn with the state of the economy in these economic hard times et cetera)

Art and the economy

First published January 2009

Have you noticed how often the phrase “with the state of the economy” is getting used these days? Tiresome to hear the repetition of whatever phrase the media and culture latches onto. . . sigh. Anyway, here are a few thoughts about art in “these current economic times” (another worn out phrase – sorry!)

In the current issue of Art Calendar magazine (note the correct usage of the word “issue” here), there are several articles about selling art in an economic slowdown. One speaks of art as the “non liquid asset par excellence”. It also discusses art as a “reflection of societal values”, and as a chance to “offer new insight and perspectives of reality”. Is that what I do???

If so, it just happens, because my thought pattern is rather predictable when it comes to making art. First thought: “How beautiful!” Second thought: “Can I capture that first on film and then on canvas or paper?” Third thought: “I wonder if that will sell. . . ” I have never considered my art to be a non liquid asset, only a way to bring joy and beauty and memories and peaceful happy thoughts to my customers’ lives! (what kind of a simpleton am I anyway???)

My “guru”, Jack White writes about all the people whom are not affected by the economic slowdown. These are nurses, ambulance drivers, teachers, fire fighters, law enforcers, just to name a few. He says that these folks are our customers. In my opinion, these have always been my customers. Who else lives around here? I know one or two people who do esoteric stock market type jobs, and they aren’t any bigger customers than my blue-collar buyers.

Perhaps the way to survive “the current state of the economy” (sheeesh! how else can this be phrased??) is to live in a continually semi-depressed rural economy so that “these current economic times” are hardly noticed as any different (other than the excess of those hackneyed phrases).

For example, I know a guy who has been waiting months and months for 4 different contractors to bid on building a new house for him. Last night in Costco, it was crowded and shelves were empty (Hey! can I get some mozzarella cheese over here??) My husband and I have had our new roof lying in our yard for 2-3 years waiting for our favorite carpenter to install it and even with the state of the economy (sorry) he is still too busy.

Here, let your spirits be lifted with this bright, cheerful, colorful and cheap inexpensive painting! Three Peppers IV, 6″x6″, oil on wrapped canvas, SOLD (I certainly hope so, since 2009!)

art business

The Cabins of Mineral King

About 11 years ago I was puzzling over how to make my microscopic art business grow. A friend (aka “Limeygirl”) proposed I write a book to feature my art. I laughed aloud, and said “People don’t write books!”, meaning people such as myself. She said “Of course they do, Silly!”As I pondered her suggestion, it came to me that what I knew and drew best was (and remains) Mineral King. How does one write a book? For guidance, I wrote a letter (this was when snail mail was still sort of normal) to my friend and cabin neighbor Jane Coughran, who was at that time a picture editor for Time-Life Books. She said that if I would be willing to include historical photographs, she would help me. Took me about 1/2 a second to agree!

Together, we formed Cabinart Books, a publishing company for the purpose of making a book about the cabins of Mineral King. (Silly aside – choosing a title for the book was quite difficult. I had read that every book with the word “naked” in it becomes a best-seller, so we thought briefly about calling our book “The Naked Cabin”.) We planned the chapters, each page, how it would be shaped, where there would be drawings, text, quotes, and photos. We sent an advice-seeking questionnaire to anyone we remotely knew who had published a book. We learned about Library of Congress Card Catalog, ISBN, copyrights, permissions, bar codes, book binders, and even trucking companies. We sent a questionnaire to many many cabin people seeking stories and quotations, went on a quest for old photos and permission to use them.

We spent 3 weeks together in Mineral King laying out the look of our book and photographing the cabins from every conceivable angle. Some of the cabins were in places that precluded a good photograph, others had nothing of apparent significance or obvious beauty, so we circled them and discussed their various attributes until something of interest emerged.

We planned our timing to have the book appear in early November. Janey found a book designer to prepare the pages for the printer. She began compiling the quotes and writing the text. I started drawing and drawing and drawing – 150 pictures in all. Several were borrowed back from the folks who had commissioned me to draw their cabins, but many of my earlier drawings no longer met my new standards. (I have been asking several of those folks to let me have their drawings back so I can fix them but this only makes them laugh at me!) To pay for all of this, I got a business line of credit and we presold as many books as possible. We had carefully calculated how many books we thought might sell, added another three or four hundred and followed the advice of a local writer to bind 75% as hardcover and reserve the remaining 25% for softcovers, should there be demand later. After months and months of work the books were finally ready. Dad and Michael drove to a trucking company in Fresno to retrieve the books in time for our book signing event. They were not allowed to peek until we had them at my studio. Together we opened a box, and when I got to the dedication page, I passed the book to Michael. He saw the drawing of himself on that page, along with Janey’s mom Florence, and he said, “Hunh. My hat is sitting kind of high on my head.” I responded, “That is because you were wearing it that way in the photo.”

Within a year or two all the hardcovers were sold. We had the remaining books bound as softcover and sold them for 1/2 as much. It took another 3-4 years to sell all of those, and now, if one gets lucky, The Cabins of Mineral King can be found on eBay or Amazon for around $100!

All About Drawing Pencils

I use three different brands of pencils. None is particularly better than any other, but my current favorite is the red one, Stabilo. I can’t find them anymore, but being someone who dislikes shopping, I haven’t tried very hard yet. The blue ones, Staedtler, are pretty good, quite dark, but not as dark as the Stabilo. Turquoise, made by Sanford, are the ones I used in college, so there is a weird sense of loyalty even though they aren’t as dark as the others. Besides, they are very easy to find. There are other brands, but these are enough for me. You can see colored pencils in the cups in the background, but that is for another entry.

That little black and silver dealie on the end of the three pencils in the lid of the box is a pencil extender. It used to be a bit of a game to me to see how short I could get a pencil and still use it. Then carpal tunnel syndrome kicked in, and it became clear that the longer the pencil, the less the pain.

For years I drew without understanding what the H and B actually stood for on those drawing pencils. With some reading, I finally learned that H is for Hard and B is for Black. The higher the number with the letter, the more there is of that particular quality. So a 5H is harder (and lighter) than an H (which is 1H but the 1 is assumed). A 6B is blacker (and softer) than a 3B. An HB is exactly in the middle, and is the equivalent of a #2.

And get this: the lead is a combination of graphite and clay. The more clay, the harder and lighter the pencil. The more graphite, the softer and blacker the pencil. Ever used a pencil that scratched? It probably had a rough piece of clay in it. (Don’t you just hate that?)

Sometimes students ask why the pencils don’t come with erasers. EASY answer! Because we would use the eraser up long before the pencil, and then we would automatically flip the pencil over to erase and scratch our drawings. By forcing us to develop the habit of picking up the separate eraser, the pencil manufacturers are sparing us some unnecessary pain. (And for that,we thank you, lovely Pencil Manufacturers.)

All this leaves me with some questions: 1. Who decided that hard is the opposite of black? and 2. What in the world does F stand for? 3. How does this all fit with the school-type rating of pencils, 1, 2 and 3?