Everyone loves to get real mail, and as Crane Stationery used to advertise, “No one has ever cherished an email”. (This was before texting, which has made email look personal and handcrafted.)
The other morning I wrote a bunch of notes. A list had accumulated of people I needed to communicate with, and each one needed to be handwritten. Sometimes email just doesn’t do the trick.
As I carried them to the mailbox, it struck me that each note was written for a different reason.
- Thank you
- I’m sorry for your loss (any of my cards, blank inside, would work for this).
- Get well soon (any card with a blank interior will work for this)
- Happy Birthday (nope, none of my cards actually say this inside, but I have great confidence in your ability to write those words)
- An invitation (I used a blank card for this too)
There are many other reasons to use cards and hand-write notes to people.
I’ll give you some other ideas tomorrow.