How I Designed a Logo

Logo design is not my strong suit. (“Suit”? Are we dressing up here? Where does this word come from? Are we playing a card game, perhaps?) Occasionally, someone asks, and if I have a good idea and a feel for the business, I say yes. (2 previous examples: Mineral King Preservation Society and Lemon Cove Community Church.)

Some friends have operated their farm business since the 1980s without a logo. They are customers who have become friends through the years, and I had an idea for a logo for them.

They commissioned this painting and I thought it might look great as a logo, or incorporated into a logo design. 

Instead of wanting to use the painting, they said they loved my pencil work, and they’d like the logo to have type with a Western feel to it. I asked the name of their business (it never came up in the past), and then I was off like a hot car with a teenaged driver.

Looks like this is the first post in a series. . . stay tuned.

Meanwhile, remember this:

Images of Home

Exeter Courthouse Gallery

November 14 – January ?, 2022
Opening Reception – Sunday, November 14, 1-4 p.m.

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