How I Designed a Logo, Chapter 4

After evaluating the sketchy ideas, I worked on the idea for a drawing. Because I have been drawing orange groves and citrus for most of my career, there were several token drawings to use as a place holder. This one seemed appropriate, because I was able to turn it into a circle.

This is what is called a placeholder in design. It serves the purpose of showing what might be able to work before the actual piece has been designed.

Photoshop Junior (actually Photoshop Elements) provided the tools to circularize the drawing. That means I cropped it into a circle, but “circularize” sounded good.

 

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