The Business of Art: Notecards

“Margaret’s Poinsettia, package of 4 cards and envelopes, 4.6×7.2”, $20. Inside message: Wishing you Christmas joy and blessings in the new year!

Through the years I have designed, printed and sold hundreds, nay, THOUSANDS of little cards. “Notecards”, as I refer to them, are perfect to say “thank you”, “hi”, “just one more thing”, “I appreciate you”, or even “I’m sorry”. If you write real big, you can get by with just one sentence.

“Sun Kissed”, pencil and colored pencil drawing, package of 4 notecards and envelopes, 4-1/4 x 5-1/2″, blank inside, $10

Designs come and go; sometimes I redraw something and then get rid of the older version. Other times, it seems as if a design has run its course and needs to be retired. Sometimes I have too much inventory, so I let a design run out for awhile. And sometimes a design that really grabs me just doesn’t speak to the buying public.

“Oak Grove Bridge #28″, oil painting, package of 4 notecards and envelopes, 4-1/4 x 5-1/2”, blank inside, $10

I used to sell my cards in many stores around the county. Most of those stores are now closed. Even if the stores were still around, my costs are so high that if I sell them at a wholesale price to a retail store, there is zero profit for me. This means that I am working for free. That’s just dumb business.

Sawtooth and wildflowers, pencil and colored pencil drawing, package of 4 cards and envelopes, blank inside, 4-1/4 x 5-1/2″, $10

Nowadays I sell the cards here on my website, occasionally when I do a bazaar or if I am having an art showing or exhibit (what’s the diff? I dunno), and on consignment at a very few places. “Consignment” means that they pay me after the cards sell, which means a lot of checking in, rewriting lists to keep current on supplies, making bills, sending the bills, paying attention to what has sold and what needs to be restocked.

Farewell Gap in Mineral King, pencil drawing, package of 4 cards and envelopes, blank inside, 4-1/4 x 5-1/2″, $10

It’s all part of the business of art, which involves many decisions. Most of those decisions would be better if I had a crystal ball. Lacking that, I look at the history of sales, look at the current economy, look at the venue and think about the customers. If consignment, I look at the store’s record of payment, if the cards are getting shopworn and need to be repackaged, or if the store hasn’t been displaying the cards in a manner that the customers can see them.

“Sawtooth”, oil painting, package of 4 notecards and envelopes, 4-1/4 x 5-1/2″, blank inside, $10

The business of art is a complex and delicate blend of science, art, and guesswork.

Art On Sale?

UPDATE: All packages except the Pear Lake Ski Hut have sold.

There are so many opinions about whether or not artists should put their art on sale. I’ve done this in the past with old drawings that are doing me no good in my flat files. I’ve never done it with notecards until now.

Why now? Because when I did inventory of my many designs, there were some that aren’t big sellers and only have a few packages left.

I have minimalist tendencies, and it is an easy thrill for me to get rid of things I am not using. By “get rid of” I mean sell, give to someone who can use it, donate to the local thrift shop (called “The Thingerie” in Three Rivers) or to the Good Will in Visalia (in case the item was a gift from someone in Three Rivers), or if it is truly worn out, toss it. (Yeah, yeah, recycle, sometimes that works too).

Here are the card packages that are now on sale on my website on the notecard page of my store.

Seven packages of these remaining
Three of these are available
Only one left
Only one package remaining

The normal price is $10 for a package of 4 cards. The sale price is $6. The sale lasts through the end of the year, for no reason other than the website asks for an end date to a sale.

Will I take these sale packages of cards to the Holiday Gift Fair? Might, might not.

Twelve (Non-Thank You) Reasons to Hand-write Notes

This is the most current drawing of the no longer open Kaweah Post Office. This card is now available on my website; the older version is only available only in person IF any remain. (The original drawings have sold.) 

Reasons to write notes besides saying “thank you”

  1. Here is the $11 you spent on postage sending my sweater to me.
  2. This magazine article reminded me of you.
  3. Here is the recipe you asked for; I wrote it out so you won’t have to waste printer ink.
  4. I found this old photo of us in which we look like underfed children.
  5. I made you a bookmark.
  6. Isn’t real mail fun? 
  7. I forgot to tell you this when we talked last and it is so important I want you to have it in a format you will keep for awhile.
  8. Wish you weren’t moving to Colorado/Kentucky/Texas/Oregon/Angola.
  9. My printer is out of ink so I decided to use a pencil.
  10. I miss you.
  11. Our post office is terrific and it is good to buy stamps from them so they stay in business because if they don’t where will we mail things that need to be weighed first, like calendars, and packages of notecards for sale, so here is a note just because.
  12. Here is a happy surprise for you—real mail in your mailbox! (Thank you, Louise!)

This is the older version of the Kaweah Post Office drawing. When these cards are gone, this design will be retired, just like the post office itself. 

I bet you can think of a few other ideas yourself.

Let’s keep this quaint method alive of showing people that we care!

Five Different Reasons to Send a Note

Everyone loves to get real mail, and as Crane Stationery used to advertise, “No one has ever cherished an email”. (This was before texting, which has made email look personal and handcrafted.)

The other morning I wrote a bunch of notes. A list had accumulated of people I needed to communicate with, and each one needed to be handwritten. Sometimes email just doesn’t do the trick.

As I carried them to the mailbox, it struck me that each note was written for a different reason.

  1. Thank you
  2. I’m sorry for your loss (any of my cards, blank inside, would work for this).
  3. Get well soon (any card with a blank interior will work for this)
  4. Happy Birthday (nope, none of my cards actually say this inside, but I have great confidence in your ability to write those words)
  5. An invitation (I used a blank card for this too)

There are many other reasons to use cards and hand-write notes to people.  

I’ll give you some other ideas tomorrow.

 

A New Card and So

Are you a note writer? Do you send thank you notes, or thinking of you notes? Getting real mail is fun. Email is good too, but there is something special about ink on paper in an envelope with handwriting on it, arriving at your home (or in your P.O. box). 

I saw an advertisement in a magazine about 20 years ago when email was new, and it was for fancy stationery. The line on the page said, “No one has ever cherished an email”. 

About my cards

You probably know about them already, so consider this a reminder. They come 4 to a package with envelopes, and each package has all the same design, $8/package including postage and shipping.

The newest one

Yokohl Oak

Standards (but not old enough to be called “Classic”)

Who in your life would like to receive a note in the mail? Your Grandma? Your grandchild who may never have received real mail before? The mechanic who keeps your car running so you can drive worry-free? The grocery store checker who is always cheerful, even when she has to wear a mask every day? The barber who lets you come in the back door of his shop so you don’t have to wear your hair in a ponytail?

Cards available here: Notecards

P.S. You don’t have to use the website and Paypal to buy cards because you can send me a check IN THE MAIL and I will send you your cards IN THE MAIL.

P.P.S. (This means PS#2) There are more designs than the ones I’ve shown here, including cards in color, different sizes, and even an assortment package (Mineral King, larger cards, $15).