Farewell at Dusk, 10×30″, oil on wrapped canvas, $500
There is an ongoing topic among artists about whether or not it is right to paint in order to sell. In general, the two schools of thought are:
- Do Your Own Thing And Express Yourself And If Nothing Sells At Least You Haven’t Sold Your Soul
- You Are In Business So You Had Best Please The Customers And Be Grateful They Like Your Work Enough To Part With Their Hard-Earned Dollars
It is clear that I belong in School #2.
Paint it out
Sometimes I paint something because I love it, and then I have to paint it out because no one in the local market of buyers agrees. The recent conversion of a river scene to sequoia trees is a prime example.
Paint it again
Sometimes I paint something that sells, so I paint it again and it sells again, and so on and so forth. Here is a recent example of that situation. Six times? Seven? I lost count. Because it was so popular, I painted the most recent version in hopes of selling it at the Silver City Store this summer. (Nope. . . is it waiting for you?)
Sawtooth Near Sunnypoint IX, 12×24″, oil on wrapped canvas, $550
Paint what I love
And the best of all is when I paint something just because I want to, and then it sells. But sometimes that feels disappointing because I wanted to keep it. (So what’s the problem? Just paint it again!)
Paint it better
Sometimes I paint something, it doesn’t sell, and then I have to figure out why not. I did that with this painting of redwood and dogwood, and it sold very quickly after the do-over. (I was tempted to name it Red Dog but knew that was a loser from a marketing standpoint.)
The challenge with every scene, but particularly those I’ve painted many times is to make it the absolute best I can every time. No auto-pilot, no “phoning it in”, no sleep-painting. Focus, focus, focus.
As I often tell Nancy of Kaweah Arts, “I came here to earn a living, and I’d rather repaint a scene that bores me than be a waitress.”
The best way to not be bored while repainting a popular scene is to continually challenge myself to find a way to make it the best I can. Because. . .
I use pencil, oil paint, and murals to make art that people can understand of places and things they (not me) love, for prices that won’t scare them (but allow me to continue eating).